E-commerce as share of total apparel sales in Europe 2018-2025

The COVID-19 pandemic gave online apparel sales in Europe a significant boost. E-commerce accounted for 40 percent of all apparel sales in 2020, 12 percentage points higher than the previous year. As consumers adapted to the new normal, a slight decline was inevitable in 2021. Forecasts indicate that the online segment has come to stay and will continue to grow in the coming years.

COVID-19疫情的爆发极大地推动了欧洲在线服装销售的迅猛增长。在2020年，电子商务占据了所有服装销售的40%，较上一年增长了12个百分点。随着消费者逐渐适应新的常态，2021年不可避免地出现了一丝下滑。预测显示，在线服装销售市场已确立其地位，并在未来几年将持续扩张。