Replication Data for paper: A Consumer-based Taxonomy of Digital Customer Engagement Practices
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https://dataverse.nl/citation?persistentId=doi:10.34894/0DFX7J
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资源简介：
Datasets for paper Eigenraam, A. W., Eelen, J., Van Lin, A., & Verlegh, P. W. (2018). A Consumer-based Taxonomy of Digital Customer Engagement Practices. Journal of Interactive Marketing, 44, 102-121.
- Cardsorting data (phase 2)
- Survey data (phase 3)
提供机构：
DataverseNL
创建时间：
2020-06-16
