Datastream Group Opt-in Intent Keyword Search Data USA

Every day Datastream tracks behavioral data on hundreds of millions of opt-in, accessible devices, throughout the United States. We then segment this data into over 1,000 different IAB-defined categories. Our search data is 100% opted-in and comes from actual people as they actively search the web from their phones and other devices. The category segments (i.e. interested in hobbies, technology, automobiles, finance, food, and drink) are deterministically tied to our consumer data, by individual, to provide additional signals for buying behavior and online trends. Datastream’s Intender Data allows you to reach consumers who are actively browsing online for products, and individuals who have recently visited your store or a competitor’s store. Our customers leverage this powerful Datastream Intender Data to directly reach target audiences and power their advertising and analytics campaigns.

搜集汇总

背景与挑战

背景概述

该数据集由Datastream Group在美国收集，基于每天数百万台选择加入设备的行为数据，涵盖1000多个IAB分类类别，如爱好、技术等，以关联消费者意图和购买行为。它帮助客户定位正在在线浏览或访问商店的消费者，用于广告和分析活动的精准投放。