Consumer Survey (January 1963)

Omnibus survey from the area of market research.

Topics: Assessment of price development; knowledge of trade classes
for fruit; expected development with elimination of price fixing;
savings habits; savings goals; vacation destinations; vacation length;
vacation plans; assessment of the situation of Berlin and the influence
of the policies of Adenauer on the situation in Berlin; attitude to
employment of West German and foreign workers in Berlin; political
knowledge; voting intent and party preference; benefit of the EEC for
consumers; work satisfaction; change of job, overtime and wage system;
personal condition of health; number, reasons as well as length of
times reported sick; knowledge about health insurance; radio
commercials and television commercials; reading newspapers; going to
the movies; knowledge about empirical social research; participation in
an earlier survey and readiness to participate in further surveys.

Demography: age (classified); sex; marital status; religious
denomination; school education; occupation; professional position;
employment; household income; size of household; composition of
household; head of household; number of adults in household; city size.

Interviewer rating: economic situation, social class and willingness
of respondent to cooperate; interest of respondent in survey topic;
weekday of interview.