Meta: annual revenue 2009-2023

In 2023, the revenue general by Meta Platforms (formerly known as Facebook Inc.) amounted to roughly 134 billion US dollars, up from around 116 billion U.S. dollars in the previous fiscal year. In 2022, Meta's revenue stood at 117.9 billion USD.Meta's main source of income is digital advertisingAs a side effect from being the biggest social network worldwide, Facebook is the leading platform for social media advertising and marketing with 94 percent of global marketers utilizing Facebook in their marketing efforts. The majority of the social network’s revenues are generated through advertising – in 2022, advertising revenue amounted to close to 113 billion U.S. dollars whereas payments and other fees revenues amounted to around two billion U.S. dollars. User engagement on FacebookFacebook’s enormous online audience reach and high user engagement rates situate the platform as an attractive advertising base for brands and companies. The most popular Facebook fan pages have more than 100 million fans – footballer Cristiano Ronaldo and singer Shakira are ranked as leading celebrity brand figures based on their number of Facebook followers. Popular types of content posted to Facebook include photos, links and status updates.

于2023年，Meta Platforms（前身为Facebook Inc.）的营业收入约为1340亿美元，较上一年度的约1160亿美元有所增长。2022年，Meta的营业收入为1179亿美元。作为全球最大的社交网络，Meta的主要收入来源为数字广告。Facebook凭借其全球最大的社交网络地位，成为社交媒体广告和营销的首选平台，全球94%的营销人员在其营销活动中使用Facebook。该社交网络的大部分收入均来源于广告——2022年，广告收入接近1130亿美元，而支付和其他费用收入约为20亿美元。Facebook用户参与度Facebook庞大的在线受众覆盖范围和高度的用户参与度使其成为品牌和公司颇具吸引力的广告基地。最受欢迎的Facebook粉丝页面拥有超过1亿的粉丝——足球运动员克里斯蒂亚诺·罗纳尔多和歌手夏奇拉根据其Facebook粉丝数量位列顶级名人品牌形象。在Facebook上发布的流行内容类型包括照片、链接和状态更新。