Supplementary data and SmartPLS 4 output for a PLS-SEM study of OTT subscription choice
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Supplementary material for a PLS-SEM study of paid OTT (over-the-top streaming) subscribers in India (n = 506). The upload contains:S1 – PLS algorithm resultsS2 – Bootstrapping results (5,000 subsamples, percentile method)S3 – PLSpredict and CVPAT results (10 folds, 10 repetitions)S4 – Importance-performance map analysis (IPMA)S5 – Multigroup analysis resultsS6 – Anonymised dataset with K-means cluster membership All analyses were run in SmartPLS 4. The output files use working labels from the estimation stage; README.txt maps them to the construct names in the article. Shared for peer review only. Please do not copy, cite or redistribute without permission.Read Readme file first
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Zenodo创建时间：
2026-09-22
