Main factors influencing consumer goods purchases in Japan 2023

The price remains the leading factor influencing shopping behavior in Japan, as revealed in a survey conducted in November 2023. While over 44 percent of respondents stated that they buy the cheapest products as much as possible if similar products are available, less than five percent would consider recommendations over social networking services (SNS) and blogs.

据2023年11月的一项调查结果显示，价格仍旧是影响日本消费者购物行为的首要因素。在受访者中，超过44%的人表示，如果存在类似产品，他们会尽可能地购买价格最低的产品；然而，仅有不到5%的人会考虑通过社交媒体服务（SNS）和博客获取推荐。