Leading creative collaborations in the fashion industry 2023, by MIV
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In the fashion industry, the creative collaboration between Louis Vuitton and Pharrell Williams generated the highest media impact value (MIV) in 2023 - 38.14 million U.S. dollars. Second came the collab between Gucci and Sabato De Sarno, which generated 16.2 million dollars in MIV.
在时尚界,路易威登与法瑞尔·威廉姆斯的创意合作在2023年产生了最高的媒体影响力价值(MIV),达到了3814万美元。紧随其后的是古驰与萨巴托·德·萨尔诺的联名,其媒体影响力价值为1620万美元。
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