Competitive Price Targeting with Smartphone Coupons
收藏NBER2016-03-01 更新2025-01-04 收录
下载链接：
https://www.nber.org/papers/w22067
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资源简介：
We conduct a large-scale field experiment to study competitive price discrimination in a duopoly market with two rival movie theaters. The firms use mobile targeting to offer different prices based on location and past consumer activity. A novel feature of our experiment is that we test a range of
提供机构：
美国国家经济研究局
创建时间：
2016-03-01
