Retail & CPG Solutions

The retail buyer journey is complex. The way people shop and engage with brands continues to evolve. Meanwhile, Consumer Packaged Goods (CPG) as well as many durable and fast-moving goods manufacturers have a consistent challenge in capturing interaction insights – because the retail distribution network largely enables shopper purchases. Acxiom offers audiences and solutions to help retail and CPG brands identify and understand shoppers, personalize experiences, promote conversions, and much more.

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AUDIENCES<br/>Acxiom offers predictive audience segments for retail and CPG clients. Clients can expect to reach audiences based on attitudinal and behavioral insights. Retail and CPG audience categories include:<br/>Likely Shopping Channels<br/>Likely Advertising Actions Taken<br/>Likely Products, Brands & Retailers Shopped<br/>Likely Back to School Shopping Behavior<br/>Likely Seasonal Shopping Activity<br/>Likely Beauty Brands Purchased<br/>Likely Body & Skin Care Brands Purchased<br/>Likely Health & Personal Care Brands Purchased<br/>Likely Pet Brands & Products Purchased<br/>Likely Juice & Beverage Brands Purchased<br/>Likely Food & Snack Brands Purchased

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MATCH MULTIPLIER<br/>Acxiom’s Match Multiplier enables retail and CPG marketers to utilize Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of owned data within their own Snowflake environment, allowing them to gain the scale necessary to achieve their campaign goals. All brand data remains in its own controlled environment. Data is never removed or sent to any third parties. Match Multiplier utilizes Snowflake's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign. Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. Clients can be confident that all touch points are compliantly collected and managed.

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DATA CLEAN ROOM POWERED BY SNOWFLAKE<br/>Acxiom Data Clean Room powered by Snowflake seamlessly extends award-winning Real Identity capabilities to recognize up to five times more people—a vast improvement over simple string matching. Acxiom’s best-in-class identity resolution and data enrichment enable:

1. Improved downstream match rates, which help allow the scale necessary to achieve marketing and campaign goals.
2. A greater pool of known customers and prospects for audience creation, activation, reporting and analytics.<br/>3 The addition of thousands of descriptive and predictive insights to known records so retail and CPG brands can better understand customers and personalize experiences.

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EXPECTED WORKFLOW<br/>Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Snowflake data sharing will be used in the delivery / fulfillment of the service.