Retail & CPG Solutions

The retail buyer journey is complex. The way people shop and engage with brands continues to evolve. Meanwhile, Consumer Packaged Goods (CPG) as well as many durable and fast-moving goods manufacturers have a consistent challenge in capturing interaction insights – because the retail distribution network largely enables shopper purchases. Acxiom offers audiences and solutions to help retail and CPG brands identify and understand shoppers, personalize experiences, promote conversions, and much more.

<p><br/></p>

AUDIENCES<br/>Acxiom offers predictive audience segments for retail and CPG clients. Clients can expect to reach audiences based on attitudinal and behavioral insights. Retail and CPG audience categories include:<br/>Likely Shopping Channels<br/>Likely Advertising Actions Taken<br/>Likely Products, Brands & Retailers Shopped<br/>Likely Back to School Shopping Behavior<br/>Likely Seasonal Shopping Activity<br/>Likely Beauty Brands Purchased<br/>Likely Body & Skin Care Brands Purchased<br/>Likely Health & Personal Care Brands Purchased<br/>Likely Pet Brands & Products Purchased<br/>Likely Juice & Beverage Brands Purchased<br/>Likely Food & Snack Brands Purchased

<p><br/></p>

MATCH MULTIPLIER<br/>Acxiom’s Match Multiplier enables retail and CPG marketers to utilize Acxiom’s ethically sourced, addressable recognition data to improve downstream match rates of owned data within their own Snowflake environment, allowing them to gain the scale necessary to achieve their campaign goals. All brand data remains in its own controlled environment. Data is never removed or sent to any third parties. Match Multiplier utilizes Snowflake's cleanroom framework to securely perform a three-way join, before flagging with downstream partners which of the records they already have should be included in your campaign. Acxiom is an industry leader in consumer privacy and data governance, with a history and reputation for embracing the essential steps and protocols to ethically source and credential data. Clients can be confident that all touch points are compliantly collected and managed.

<p><br/></p>

DATA CLEAN ROOM POWERED BY SNOWFLAKE<br/>Acxiom Data Clean Room powered by Snowflake seamlessly extends award-winning Real Identity capabilities to recognize up to five times more people—a vast improvement over simple string matching. Acxiom’s best-in-class identity resolution and data enrichment enable:

1. Improved downstream match rates, which help allow the scale necessary to achieve marketing and campaign goals.
2. A greater pool of known customers and prospects for audience creation, activation, reporting and analytics.<br/>3 The addition of thousands of descriptive and predictive insights to known records so retail and CPG brands can better understand customers and personalize experiences.

<p><br/></p>

EXPECTED WORKFLOW<br/>Once a request for information is received, it is our goal that an Acxiom associate will follow-up within the business day to provide additional information. Once a solution is purchased, Snowflake data sharing will be used in the delivery / fulfillment of the service.

零售消费者购物旅程极为复杂，人们的购物方式及与品牌的互动模式仍在持续演变。与此同时，快消品（Consumer Packaged Goods, CPG）以及众多耐用品与快速消费品制造商始终面临一项共性挑战：难以捕获消费者互动洞察——这是因为零售分销网络在很大程度上支撑了消费者的购买行为。安客诚（Acxiom）提供受众解决方案与相关服务，助力零售及快消品牌识别、洞察消费者，实现体验个性化，提升转化效果，以及开展更多相关业务。

受众群体
安客诚为零售及快消品牌客户提供预测性受众细分服务，客户可基于消费者态度与行为洞察触达目标群体。零售及快消品牌的受众分类包括：
潜在购物渠道
潜在广告互动行为
潜在消费的产品、品牌及合作零售商
潜在返校季购物行为
潜在季节性购物行为
潜在购买的美妆品牌
潜在购买的身体及护肤品牌
潜在购买的健康护理与个人护理品牌
潜在购买的宠物品牌及产品
潜在购买的果汁及饮料品牌
潜在购买的食品及零食品牌

匹配倍增器
安客诚的匹配倍增器（Match Multiplier）可帮助零售及快消品牌营销人员利用安客诚经伦理合规获取的可寻址识别数据，提升客户自有数据在其自身Snowflake环境中的下游匹配率，从而获得达成营销活动目标所需的规模效应。所有品牌数据均留存于客户自主可控的环境中，绝不会被转移或发送至任何第三方。匹配倍增器依托Snowflake的清洁室框架，安全执行三方连接，随后与下游合作伙伴标记出其已有记录中可纳入本次营销活动的条目。安客诚是消费者隐私与数据治理领域的行业领军者，拥有长期恪守合规流程与协议、以伦理合规方式获取并认证数据的历史与声誉。客户可放心，所有数据触点均已按合规要求采集与管理。

Snowflake 赋能的数据清洁室
安客诚依托Snowflake的数据清洁室，可无缝拓展其屡获殊荣的Real Identity身份识别能力，最多可识别5倍于简单字符串匹配的用户群体，相较单纯的字符串匹配实现了大幅优化。安客诚的顶级身份解析与数据增强能力可实现以下效果：
1. 提升下游匹配率，助力获取达成营销及活动目标所需的规模效应；
2. 扩充已知客户与潜在客户池，用于受众创建、激活、报告及分析；
3. 为已知记录添加数千条描述性与预测性洞察，帮助零售及快消品牌更深入地洞察客户，实现体验个性化。

预期工作流程
一旦收到信息咨询请求，安客诚的工作人员将力争在一个工作日内完成跟进并提供更多相关信息。在客户采购解决方案后，服务交付环节将采用Snowflake数据共享技术完成。