Quick Service Restaurant QSR Visitation - (Detailed)

The QSR Detail Data Set is an individual signal level report of anonymous mobility data that includes LocationID, Encrypted Mobile Ad ID, Distance from Location centroid, and timestamp of a signal. In this sample, we combine the signal detail with the POI data set to generate context.

Data Schema:
LocationID = unique identifier of the location visited
EID = Anonymized Persistent identifier of the Mobile Phone
Distance = Distance from center of the store
d_utc = timestamp of signal
Address1 = Postal Address of the location
City = City of the location
State = State of the location
Postal_Code = Postal code of the location
Dma_desc = DMA of the location (USA only)
country = Three Letter ISO of country
lat = Latitude of the location
lon = Longitude of the location
brandid = brandID of the location
name = Brand Name of the location

Brands Included:
Chicken Cottage
Chicken Treat
Raising Cane's
DiBella's
Fresh & Co
Golden Chick
El Pollo Loco
Captain D's
Checkers
Del Taco
Chicken Express
Rally's
Penn Station Subs
Freebirds Burrito's
Tacodeli
D' Angelo's Sandwich Shop
QSR-QLD-Mis
Beefy's Pies - AU
KFC-AU
Hungry Jack - AU
Subway - AU
Church's Chicken
Zaxby's
Bojangles
Krystal-cert
Hardee's-cert
KFC - CZ - st
Subway - GBR - st
KFC - GBR - st
Subway - CA
Dairy Queen Grill & Chill - CA
Jersey Mike's Subs -cert
Blimpie's - cert
Arby's - cert
Firehouse Subs - cert
Jimmy John's -cert
White Castle - cert
Quizno's Sub Sandwich - cert
Long John Silver's - cert
Subway -cert
Johnny Rocket's - cert
Red Robin -cert
Jack in the Box -cert
Carl's Jr. - cert
Shake Shack
Steak 'n Shake-cert
In-N-Out Burger-cert
Whataburger-cert
Panera Bread - cert
Sonic Drive-In - cert
Dairy Queen -cert
Five Guys
Chipotle Mexican Grill - cert
Chick-fil-A -cert
KFC
Wendy's
Taco Bell - cert
Popeyes-cert
Burger King
McDonald's
Culver's-cert

搜集汇总

背景与挑战

背景概述

该数据集提供匿名移动信号数据，包括位置ID、加密设备标识符、距离和时间戳，并与POI数据结合以生成上下文信息。它涵盖了全球多个快餐品牌的位置信息，适用于分析消费者访问行为和品牌分布。