eCommerce Benchmark KPIs: Beverages in Russia

In 2023, next to an add-to-cart rate of 12.4%, a cart abandonment rate of 71.2%, and a conversion rate of 3.6%, the eCommerce Benchmark KPIs for Beverages in Russia also consist of an AOV of US$70, a discount rate of 12.8%, and a return rate of 2.5%.

于2023年，俄罗斯饮料类电子商务基准关键绩效指标（KPIs）中，除12.4%的加入购物车率、71.2%的购物车放弃率及3.6%的转化率之外，还包括平均订单价值（AOV）为70美元、折扣率为12.8%以及退货率为2.5%。