Value of Identity

Amperity Customer Data Cloud helps companies turn raw customer data into a valuable data asset for running their business using AI to resolve identities and a suite of models to generate assets for any use case.

**Solution Overview**
**Identity Resolution** helps enterprise businesses connect all customer data points into a single, accurate customer profile. Done right, this foundational data strategy directly impacts business results by unlocking a whole range of customer-centric use cases, including:

- **Website Conversion:** Allows brands to identify customers visiting their website and retarget them with ads leading to increased conversion rates and enhanced cross-sell/upsell opportunities.
- **Target High Value Customers:** Enables companies to accurately understand which customers are the highest value based on an individual’s purchase history and frequency, average order value, and lifetime value.
- **Customer Service:** Understand the full history of a customer’s interactions with the brand so that service reps can provide better support.
- **Personalization:** Let marketers craft more relevant and engaging experiences that speak to customers as individuals across every interaction.

This Solution Accelerator includes **2 notebooks**.
1. In **Part 1**, we explain how Amperity's Identity Resolution, **Stitch**, works. We also review the main types of resolved identities and common mistakes brands make when performing identity resolution. Then, we map previously used Customer IDs to post-IDR Amperity IDs. Finally, we take a look at how the number of Amperity IDs compares to the previous number of source Customer IDs by each resolution type.
2. In **Part 2**, we explore how Amperity's Identity Resolution, Stitch, improves the accuracy of customer transaction insights and optimizes marketing activations. We analyze contactability, average customer LTV, time between purchases, one-and-done and lapsed customer rates.

**Why Amperity Customer Data Cloud?**

Amperity’s Customer Data Cloud seamlessly integrates with Databricks via Delta Sharing, allowing direct access to unified and enriched customer data for AI models.

By leveraging Amperity's unified profiles, brands can ensure enhanced accuracy and reliability of model outputs. This approach enables businesses to create tailored messages that resonate with specific consumer segments, cutting through the noise and capturing shoppers' attention effectively. By employing Amperity’s unified profiles, companies can streamline data sharing, automate identity resolution, enrich Lakehouse data, and distribute insights effortlessly to numerous destinations, revolutionizing their marketing strategy.

The increased accuracy and depth of customer data with Amperity directly translate into more precise, impactful, and engaging marketing campaigns, making personalized marketing a scalable and efficient approach for winning over customers during the critical shopping window.

To access the Solution Accelerator Notebook:
1. Select "Get Instant Access" on the top right of the page
2. Click "Open"
3. Navigate to the top "amperity_value_of_identity" catalog
4. Click to the subtab "Other Assets" in the catalog
5. Clone the notebook
6. Navigate to the cloned notebook and click "Run all"

**[Sign up for a free trial](https://amperity.com/trial)** to see how your brand can use Amperity to build robust unified datasets and durable customer profiles that support all of your brand’s use cases. You may use trial data provided by Amperity or you may upload samples of your own customer data.

**Amperity Free Trial Includes:**
- **Support**: Dedicated support email to talk to experts, public user slack.
- **Demo Data:** No need for infosec, use a provided set of trial data
- **Guides and Docs:** Step-by-step instructions and videos to guide your trial

**Amperity Customer Data Cloud**
- [Eliminate data silos](https://www.amperity.com): Seamlessly make your data in Databricks accessible to business users and downstream tools and systems with Amperity's bi-directional data share, while maintaining security & governance with Unity Catalog.
- [Enrich your lakehouse with unified customer data:](https://docs.amperity.com/reference/stitch_results.html) Automate identity resolution and unify profile data with an AI-powered toolkit, enriching your Lakehouse with customer profile data for further analysis and modeling.
- [Activate data anywhere:](https://docs.amperity.com/destinations.html) Activate data stored in Databricks with Amperity's reverse ETL to send enriched customer data to 200+ destinations.