eCommerce Benchmark KPIs: Apparel in Turkey

In 2023, next to an add-to-cart rate of 14%, a cart abandonment rate of 81.6%, and a conversion rate of 2.6%, the eCommerce Benchmark KPIs for Apparel in Turkey also consist of an AOV of US$55.4, a discount rate of 14.9%, and a return rate of 10%.

截至2023年，土耳其服装电商的关键绩效指标（KPI）包括14%的加入购物车率、81.6%的购物车放弃率、2.6%的转化率，同时平均订单价值（AOV）为55.4美元，折扣率为14.9%，退货率为10%。