Metaphors of Identity: Focus Groups

This set of files contain focus groups data collected for the first phase of the Metaphors of Identity research project. Focus groups involved a small group of people (3 to 6 participants) across different age groups: teenagers (15-17 age group), young adults (19-29 age group) and an older age group (50-60 age group). Focus groups took place between the period March 2012 and March 2013. Each group engaged in a metaphoric discussion that largely arose from a projective technique involving themes pertaining to different levels of abstraction and then subjected to the phenomenological process of 'eidetic' reduction. A visual representation of the metaphor was produced by the participants.