Share of returning online shoppers in France 2023, by category

Fast-moving consumer goods (FMCG) had the highest customer retention rate among the main e-commerce categories in France in the first quarter of 2023, with a returning customer rate of 62 percent. In contrast, categories like fashion and home appliances had a customer retention rate of 54 percent and 51 percent, respectively.

在2023年第一季度，法国主要电子商务类别中，快速消费品（FMCG）拥有最高的客户保留率，达到62%的回访客户率。相比之下，如时尚和家用电器等类别，其客户保留率分别为54%和51%。