MBI Purchasing Power Data for Russia Postcode Level

Unlock detailed insights into consumer potential with MBI’s purchasing power data, available for a wide range of countries worldwide. With all data provided from a single source, you ensure consistency, comparability, and seamless integration across regions.

MBI’s purchasing power data represents the disposable income available to consumers – a key indicator for evaluating market potential. In the Russian Federation, this data reflects the consumption capacity within 4-digit postal code areas, providing a comprehensive view of local consumer potential and economic strength.

**Data Structure:**

Purchasing power data for the Russian Federation comprises the following variables:

- CTRYCODE Two digit country code by ISO 3166
- POSTCODE Postal code
- NAME Name of administrative area / Name of the most populous administrative area / Name of the respective micro-area or the next higher level
- P_T Population (Nighttime) year average: total number
- P_PRM Population (Nighttime) year average: per mill of country
- PP_MIO Purchasing Power: in million Euros
- PP_PRM Purchasing Power: per mill of country
- PP_EURO Purchasing Power: Euro per capita
- PP_CI Purchasing Power: index (country eq. 100)

This data is highly valuable wherever a clear understanding of the market is needed. It is especially valuable for business needs such as geomarketing, market and customer analysis as well as site planning. The fine-grained level of detail on the postcode level makes the data suitable for a wide range of applications – for example, enriching customer databases, which are often organized by postal code. Additional geographic levels are available for most countries upon request.

原始信息汇总

MBI Purchasing Power Data for Russia Postcode Level

概述

MBI提供的俄罗斯联邦4位邮政编码级别的购买力数据，反映消费者可支配收入，用于评估市场潜力。

数据结构

• CTRYCODE: 两位国家代码（ISO 3166）
• POSTCODE: 邮政编码
• NAME: 行政区名称
• P_T: 人口总数（年平均）
• P_PRM: 人口占比（国家总人口的千分之一）
• PP_MIO: 购买力（百万欧元）
• PP_PRM: 购买力占比（国家总购买力的千分之一）
• PP_EURO: 人均购买力（欧元）
• PP_CI: 购买力指数（国家平均为100）

商业需求

• 市场分析: 识别未开发市场潜力，量化区域销售机会。
• 需求预测: 基于购买力趋势设定销售目标。
• 位置规划: 评估目标区域购买力，制定扩展策略。
• 360度客户视图: 结合内部数据理解客户行为和区域差异。
• 位置数据丰富: 优化区域业务策略。

数据字典

表名: MBI_MARKETDATA_2024_RU_POSTCODES4_PURCHASING

使用示例

sql SELECT * FROM PURCHASING."MBI_MARKETDATA_2024_RU_POSTCODES4_PURCHASING";

其他信息

• 提供商: Michael Bauer International GmbH
• 试用: 免费试用
• 更新频率: 每年
• 时间覆盖: 2024年1月1日至2024年12月31日
• 地理覆盖: 俄罗斯联邦（按邮政编码）
• 云区域可用性: AWS多个区域

联系方式

• 销售: [e-mail]
• 支持: [e-mail]