Acxiom Real Identity™

Real Identity™ enables the world’s biggest brands to accurately identify and ethically connect with people anytime, anywhere to create relevant experiences. A proper identity solution is the fundamental base to create a single customer view in your CRM data and to make your data ready for all marketing use cases. Real Identity™ provides an unique ID per consumer, household or building that allows to recognize doublets and to connect different data bases. Acxiom’s Real Identity™ is based on a proprietary referenced based technology to ensure the highest accuracy in matching to tear down your data silos.

Matching Levels:
- Person (ID represents an individual)
- Household (ID represents all individuals within one household)
- Building (ID represents all individuals in a building)

Use cases & Benefits:
- Highest Accuracy – Proprietary referenced based technology ensures the highest level of identity data completeness and accuracy to fuel your business operations.
- Business Insights – Enable personalised, relevant consumer experiences across digital and offline journeys to drive engagement and business impact.
- Data Privacy – Acxiom provides the highest standards of data protection under GDPR working with a Trusted Third Party Environment.