火烧云平台宠物用品行业品牌热力值分析数据

通过采集火烧云平台宠物用品行业产品的品牌提及频次、联动KOL基数、相关视频产出量、观众触达广度、用户参与热情分析计算得到品牌热力值，映射出品牌在宠物用品领域的受欢迎程度和市场认知度，为品牌方提供了有力的数据支撑，指导其精准定位营销方向，优化内容策略，定制高效推广计划，进一步增强市场竞争力和品牌影响力。1.数据采集：采集火烧云平台宠物用品行业产品的品牌提及频次（品牌声量）、联动KOL基数（关联up主数）、相关视频产出量（关联视频数）、观众触达广度（播放量）、用户参与热情（点赞、评论、弹幕总数）等关键核心指标。
2.数据处理：
热度量化构建：设计品牌热力值，深度融合品牌曝光的广度（品牌声量）与内容互动的深度（平均播放量调整的互动参与度）。此指数通过均衡考量内容传播的广泛性与用户参与的积极性，来描绘品牌在市场中的热度。
（1）平均播放量=INT（播放数/关联视频数）：每条视频的观看量平均分配，去除单一高流量视频的偏斜影响，确保评估的均衡性。
（2）视频互动占比=（点赞数+评论数+弹幕数）/播放量；
（3）品牌热力值=INT（0.6*（平均播放量*视频互动占比））+INT（0.4*品牌声量）；
评分标准化：通过归一化处理转化为0至100的得分区间，得分越高，品牌越受欢迎。
数据应用：品牌热力值不仅映射出品牌在宠物用品领域的受欢迎程度和市场认知度，还间接揭示了消费者的偏好趋势与潜在购买倾向，为品牌方提供了有力的数据支撑，指导其精准定位营销方向定制高效推广计划，进一步增强市场竞争力。

Brand heat value is calculated by collecting and analyzing the brand mention frequency, partnered KOL quantity, related video output volume, audience reach breadth, and user engagement enthusiasm of pet supplies industry products on the Huoshaoyun Platform, which reflects the popularity and market awareness of brands in the pet supplies field, providing solid data support for brand owners to accurately position marketing directions, optimize content strategies, formulate efficient promotion plans, and further enhance market competitiveness and brand influence.
1. Data Collection:
Collect key core indicators including brand mention frequency (brand volume), partnered KOL quantity (number of associated UP uploaders), related video output volume (number of associated videos), audience reach breadth (total video plays), and user engagement enthusiasm (total likes, comments, and bullet comments) of pet supplies industry products on the Huoshaoyun Platform.
2. Data Processing:
Heat Quantification Construction: Design the brand heat value, which deeply integrates the breadth of brand exposure (brand volume) and the depth of content interaction (interaction participation adjusted by average play count). This index depicts the market popularity of a brand by comprehensively considering the breadth of content dissemination and the enthusiasm of user participation.
(1) Average Play Count = INT(Total Play Count / Number of Associated Videos): Distribute the total view count evenly across all associated videos to eliminate the skewing impact of individual high-traffic videos and ensure the fairness of the evaluation.
(2) Video Interaction Ratio = (Total Likes + Total Comments + Total Bullet Comments) / Total Play Count;
(3) Brand Heat Value = INT(0.6 * (Average Play Count * Video Interaction Ratio)) + INT(0.4 * Brand Volume);
Score Standardization: Convert the value to a score range of 0 to 100 through normalization processing. A higher score indicates greater brand popularity.
Data Application:
The brand heat value not only reflects the popularity and market awareness of brands in the pet supplies field, but also indirectly reveals consumer preference trends and potential purchase tendencies, providing solid data support for brand owners to accurately position marketing directions, formulate efficient promotion plans, and further enhance market competitiveness.

搜集汇总

数据集介绍

特点

该数据集提供了宠物用品行业品牌在火烧云平台上的热力值分析数据，包含13个关键指标，用于评估品牌的市场热度和用户参与度。数据规模为837条，适用于品牌营销方向定位和推广计划优化。