Consumers who canceled or took out a new subscription 2022, by country
收藏www.statista.com2025-01-15 收录
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https://www.statista.com/statistics/1329845/consumers-new-canceled-subscription-country/
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According to a May 2022 study, consumers worldwide were canceling subscriptions nearly twice as fast as they were taking out new ones. In Mexico, for instance, 45 percent of respondents reported canceling at least one subscription in the previous month, versus 27 percent who said they had subscribed to at least a single new one in that period. In both the United States and the UK, 29 percent of consumers had terminated a current membership.
根据2022年5月的一项研究,全球消费者取消订阅的速度几乎是新开订阅速度的两倍。以墨西哥为例,45%的受访者表示在过去的月份中至少取消了一个订阅,而同期表示新订阅至少一项服务的受访者仅有27%。在美国和英国,29%的消费者已经终止了现有的会员资格。
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