SMS Consumer Demographics Masterfile

The SMS Consumer Demographics Masterfile is an enriched data set of high quality deterministic demographics and can help provide a detailed view of your customers and potential customers. Covering over 240 million adults in the USA, each consumer has hundreds of demographic data points including age, gender, income, marital status, presence of children, education status, and more.

Use Cases:
- Append deterministic demographics to your CRM for in-depth analysis of your customers.
- Uncover unique attributes among your most profitable customer segments.
- Develop individual level look-a-like models for targeted marketing campaigns.

The SMS Consumer Demographics Masterfile is 100% deterministic, built from hundreds of sources including self-reported surveys, public record, voter registration, warranties, online directories, and new mover source types. All records are run through extensive hygiene and DPV verified for maximum deliverability. File updates monthly.

Included fields:
- Consumer Name
- Address
- Age
- Gender
- Marital Status
- Household Income
- Presence of Children
- Ethnicity
- Net Worth
- Homeowner or Renter
- Pets in the House
- Occupation
- Political Affiliation

For data enrichment use cases, there are 2 options:
- You can send SMS your customer file.
- We will append the fields of interest.
- Send the appended file back to you via data sharing within the Snowflake platform.

Or, you can access the data directly within the Snowflake platform and append the customer file on your end.

搜集汇总

背景与挑战

背景概述

SMS Consumer Demographics Masterfile 是一个覆盖美国2.4亿成年人的高质量确定性消费者人口统计数据文件，包含年龄、性别、收入等数百个数据点，可用于客户分析和精准营销。该数据集基于多种来源构建，每月更新并通过验证确保数据质量，支持通过文件发送或直接访问进行数据丰富处理。