BIGDBM US Consumer Audience Segmentation Data

The US Consumer Audience Segmentation file has 280 million+ U.S. consumers clustered into bubbles based on their household income, generation, marital status, and environment (urban-suburban or rural-town). These key traits are extremely useful in understanding consumers and their purchasing behaviors at a high level. Each Bubble utilizes different combinations of attributes to organize and observe consumers on an increasingly granular level. We have developed this file to be tied to our Consumer Demographics Database so additional demographics can be applied as needed. Each record is ranked by confidence and only the highest quality data is used. This file contains over 280 million records. *Note - all Consumer packages can include necessary PII (address, email, phone, DOB, etc.) for merging, linking, and activation of the data. BIGDBM Privacy Policy: https://bigdbm.com/privacy.html