Top reasons to buy products on social media in the U.S. 2023, by age group

The motivations influencing U.S. consumers to make purchases via social networks differ based on their age groups. Among 18-34 year olds, the primary focus is on saving money through the utilization of limited offers promoted on these platforms. Conversely, older respondents prioritize free shipping as their predominant concern. In broader terms, the exploration and acquisition of new products also emerge as significant factors driving purchases through this channel.

影响美国消费者通过社交网络进行购物的动机因年龄层而异。对于18至34岁的年轻群体而言，其核心关注点在于通过这些平台推广的限时优惠来节省开支。反之，年龄较大的受访者则将免费配送视为其首要关切。从更广泛的视角来看，对新产品的探索与获取亦成为推动通过该渠道进行购物的关键因素。