WOMEN'S ROLE IN SPORTS MEDIA AND THE INTERACTION BETWEEN MEDIA AND SPORT

This study examines the role of women in sports media and the relationship between media and sport. Sport contributes to social interaction in everyday life and provides psychological relaxation as well as physical well-being for individuals. Media, on the other hand, is a communication tool that informs society about current events through written, verbal, and audiovisual channels. In the literature, it is observed that individuals who adopt a modern worldview are influenced by the development and advancement of technology. With technological progress, digital media elements have developed and diversified. Among these fields, digital sports media also performs its role by informing the public about sports-related developments. When sport is associated with media, it enables people to obtain instant information about sports through various media platforms. As in many other fields, the role of women in sport is highly significant. However, in the field of sport, women often remain in the background compared to men, both in terms of representation and professional positions within the sports industry. A review of the literature generally shows that women tend to remain less visible in the media sector due to male-dominated structures. Studies examining the relationship between media and sport indicate that sport has become more comprehensive and widely disseminated through media platforms. It is believed that this study may serve as a reference for future research conducted in this field.