Low-cost carrier market share in Europe 1998-2018
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In 2018, low cost carriers (LCCs) in Europe performed more than 30 percent of the total number of flights in the region. In 2021, Ryanair was the busiest airline group in Europe, transporting 72.4 million passengers.European low-cost carriers Although LCCs' market share in the European aviation industry increased by almost 20 percent in the last decade, there has been a fierce competitive response by the traditional full-service carriers during this period to sustain their market position. For instance, full-service carriers started to offer some alternative cheaper flight options called budget-economy class. Nevertheless, LCCs have a well-advanced cost-minimization strategy so that they can operate at a much lower expense. In 2020, the average cost per passenger of Ryanair and EasyJet was 90 euros. Usually, LCCs operate on a shorter distance, this requires them to have a dispersed airplane fleet across cities rather than having one main hub for all the flights as it is the case for traditional carriers. An example could be that Ryanair had 274 airplanes in Germany in 2020. Wizz Air European LCC Wizz Air like many other LCCs has a progressive development strategy which enabled it to capture larger market share across Europe. This was ensured by entering new markets which were less explored by other European LCCs such as Eastern Europe. Over the recent decade, the total revenue generated by Wizz Air increased five-folds, reaching over 2.7 billion euros in 2020. In the recent three years, the on-time performance of Wizz Air somewhat deteriorated, down to the lowest level since 2011.
于2018年,欧洲低成本航空公司(LCCs)执行了该区域总航班数量的超过30%。至2021年,瑞安航空成为欧洲最繁忙的航空集团,运送了7240万名乘客。尽管在过去十年中,欧洲低成本航空公司在航空市场的份额增长了近20%,但传统全服务航空公司在此期间对维持其市场地位做出了激烈的竞争反应。例如,全服务航空公司开始提供一些名为预算经济舱的替代性更便宜的航班选项。然而,低成本航空公司拥有先进的成本最小化策略,因此它们能够以远低于全服务航空公司的成本进行运营。在2020年,瑞安航空和易捷航空的平均每位乘客成本为90欧元。通常,低成本航空公司运营的航线较短,这要求它们在城市间拥有分散的飞机机队,而不是像传统航空公司那样拥有一个用于所有航班的单一枢纽。例如,2020年瑞安航空在德国拥有274架飞机。Wizz Air,像许多其他低成本航空公司一样,拥有一种渐进式的发展策略,这使得它能够在欧洲市场获得更大的份额。这是通过进入其他欧洲低成本航空公司较少探索的新市场,如东欧市场来实现的。在最近十年中,Wizz Air的总收入增长了五倍,到2020年达到超过27亿欧元。在最近三年中,Wizz Air的准点率有所下降,降至自2011年以来的最低水平。
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