Media Analysis (MA 94, Print Media)

Media usage of the population. The main focus of this part of the
survey is on the detailed recording of print media while information on
electronic media and daily newspapers were surveyed more in summary.
Topics: demographic characteristics of respondent; possession of
drivers license; respondent himself drives a car; car radio with
automatic radio traffic service reports; number of cars available for
private trips; possession of a telephone; possession of durable
household goods; number, type and features of the most frequently used
television set; cable connection and possibility of satellite
reception; cable connection for the radio; number of radios on cable;
possession of entertainment electronics equipment in household; plan to
purchase household goods in the next few months; having a yard and
location of the yard; animal possession in household; number of
residences in the building; year of construction of building; length of
residence; residential status; frequency of conducting selected leisure
activities; shopping habits for food and beverages; amount of contact
with newspapers. Detailed determination of contact with advertisers and
means of advertising: probabilities of using commercial television as
well as commercial radio according to station and times; frequency of
reading supplements, magazines, illustrated city magazines and
magazines from reading circle; place of reading publications from
reading circle; possibilities of television reception. Also encoded
were: sampling points; sequential number of election precinct; survey
institute; wave identification; municipality code; municipal district;
IVW area unit; municipality coordinates; municipal district
coordinates; administrative district; several size of municipality
classes; ZIP (postal) code; various so-called demotypes for men, women
and households; weekday of interview; survey month; time at start of
interview; length of interview; number of days of trips to household
without reaching target person as well as with reaching target person;
number of days of trips in order to complete interview; survey date.
Interviewer rating: interest of respondent in survey topic; readiness
for interview; spontaneity in stating income or estimate of respondent,
interviewer or coder.