Insurance Data

Resonate Insurance data empowers you with the means to gain a holistic comprehension of policyholders, even those associated with your competitors. These valuable insights enable you to delve into the factors that drive them, their product preferences, their potential considerations to switch insurance providers (and the underlying motivations), and a wealth of additional information.

Insurance Intent Data
- Timeframe to switch insurance
- Buy or lease a new vehicle
- Plan to retire from full-time work
- Have a teen driver
- Getting engaged or married

Insurance Preferences and Psychographics
- Reasons to switch providers
- Most important insurance selection considerations
- Prefer online insurance over in-person options
- Sources of information used to find providers

Market and Competitive Data
- Current auto, property, and life insurance provider
- Property insurance account length
- Has life insurance and reasons why

Additional Insurance Data
- Demographics: Income, Marital status, Employment, Net worth, Multicultural data
- Media Consumption: Digital, Social, Linear, CTV, Traditional

Already working with an existing data provider like Alliant, Acxiom, Experian, Epsilon, or Transunion? Resonate Insurance is a great addition to your existing data sets with unique categories.

What sets Resonate data apart?
- rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale.
- Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions.
- Continuously Refreshed: Keeping pace with the consumers by updating our models nightly.
- Individual Data: Data aligned to individuals, not households & connected to 1 billion devices.
- Most Predictive: Data sources that understand consumers today to predict tomorrow.

Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level.

Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.

搜集汇总

背景与挑战

背景概述

该保险数据集提供投保人意图、偏好和心理特征等深度洞察，涵盖市场竞争信息和多维人口统计数据。其特色在于通过AI技术实现个体级分析，并持续更新数据以保持预测准确性。