Insurance Data
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Resonate Insurance data empowers you with the means to gain a holistic comprehension of policyholders, even those associated with your competitors. These valuable insights enable you to delve into the factors that drive them, their product preferences, their potential considerations to switch insurance providers (and the underlying motivations), and a wealth of additional information. Insurance Intent Data - Timeframe to switch insurance - Buy or lease a new vehicle - Plan to retire from full-time work - Have a teen driver - Getting engaged or married Insurance Preferences and Psychographics - Reasons to switch providers - Most important insurance selection considerations - Prefer online insurance over in-person options - Sources of information used to find providers Market and Competitive Data - Current auto, property, and life insurance provider - Property insurance account length - Has life insurance and reasons why Additional Insurance Data - Demographics: Income, Marital status, Employment, Net worth, Multicultural data - Media Consumption: Digital, Social, Linear, CTV, Traditional Already working with an existing data provider like Alliant, Acxiom, Experian, Epsilon, or Transunion? Resonate Insurance is a great addition to your existing data sets with unique categories. What sets Resonate data apart? - rAI: Cutting-edge AI + consumer online behavioral & offline consumer data + Resonate’s ground truth powers a whole-human understanding with speed, precision & scale. - Depth of Understanding: Psychographics, media consumption, behaviors & intent, demographics and product preferences provide the WHY behind consumer decisions. - Continuously Refreshed: Keeping pace with the consumers by updating our models nightly. - Individual Data: Data aligned to individuals, not households & connected to 1 billion devices. - Most Predictive: Data sources that understand consumers today to predict tomorrow. Source: rAI, the Resonate AI Data Engine, is a proprietary neural network that delivers an unparalleled consumer data set, powering a more complete understanding down to the individual level. Expected workflow: Step 1: Work with your Resonate CSM to select the Resonate Data Append clusters that include attribute values which fulfill your business needs. Step 2: Create a table in your Snowflake account. Resonate accepts multiple types of IDs: Hashed Email (HEMs) and Mobile Ad IDs (MAIDs). Step 3: Share the table with Resonate once the data is loaded into the Snowflake table. Step 4: Resonate will process the data and create an output table for you. Step 5: You receive your output table in Snowflake. Navigate to ‘Private Sharing’ on your Snowflake account. You will also receive a definition file from Resonate via your CSM.
瑞声保险（Resonate Insurance）数据集可为您提供全面洞察保单持有人的能力，哪怕这些持有人隶属于您的竞品公司。这些极具价值的洞察可帮助您深入探究驱动其行为的因素、产品偏好、更换保险服务商的潜在考量（及背后动机），以及海量其他相关信息。 保险意向数据 - 更换保险的时间窗口 - 购买或租赁新车 - 计划从全职工作岗位退休 - 家中有青少年驾驶人 - 即将订婚或结婚 保险偏好与心理特质数据 - 更换服务商的原因 - 选择保险时最看重的因素 - 相较于线下服务，更偏好线上保险渠道 - 用于查找保险服务商的信息来源 市场与竞品数据 - 当前投保的车险、财产险及寿险服务商 - 财产险账户持有时长 - 是否持有寿险及持有原因 额外保险相关数据 - 人口统计信息：收入、婚姻状况、就业情况、净资产、多元文化背景数据 - 媒体消费行为：数字媒体、社交媒体、线性电视、联网电视（CTV）及传统媒体 若您已与Alliant、Acxiom、Experian、Epsilon或Transunion等现有数据服务商合作，瑞声保险数据集可作为您现有数据集的优质补充，提供独特的数据类别。 瑞声数据的独特优势何在？ - rAI：前沿人工智能结合消费者线上行为与线下消费数据，辅以瑞声的真实基准数据，可快速、精准且大规模地实现对消费者的全维度认知。 - 洞察深度：涵盖心理特质、媒体消费行为、行为与意向、人口统计信息及产品偏好，可揭示消费者决策背后的深层动因。 - 持续更新：每晚更新模型，紧跟消费者动态变化。 - 个体级数据：数据以个体为单位而非家庭为单位，且覆盖十亿级设备。 - 高预测性：基于对当下消费者的深度洞察，实现对未来趋势的精准预测。 数据来源：rAI即瑞声人工智能数据引擎，是一款专有神经网络，可提供无与伦比的消费者数据集，助力实现个体级别的全面消费者认知。 预期操作流程： 步骤1：与您的瑞声客户成功经理（CSM，Customer Success Manager）协作，选择包含满足您业务需求的属性值的瑞声数据追加集群。 步骤2：在您的Snowflake账户中创建数据表。瑞声支持多种ID类型：哈希邮箱（HEMs）与移动广告ID（MAIDs）。 步骤3：待数据加载至Snowflake数据表后，将该数据表共享给瑞声。 步骤4：瑞声将处理您的数据并为您生成输出数据表。 步骤5：您将在Snowflake中获取输出数据表。请前往您Snowflake账户中的「私有共享」功能模块。此外，您将通过客户成功经理（CSM）收到瑞声提供的定义文件。
