Economic Action and Religion: Churches as Enterprises in Brazil

Abstract Brazil has witnessed, in recent decades, radical transformations in its religious composition, with a great proliferation of evangelical churches, which compete with each other, adopting active and mobilizing positions, typical of productive enterprises. This paper analyzes some dimensions of this reality, in light of proposals from the Rational Choice of Religion approach, which is still little explored in Brazil. Thus, it makes clear to administration scholars, still absent from the area, the importance and scale of the observed phenomenon, and also the relevance of the new theoretical framework.