Leading pay TV providers in Russia 2023, by revenue share

Russian telecommunications company Rostelecom had the largest share in the pay television market volume in 2023, with its revenue accounting for 40 percent of the total. To compare, Tricolor TV occupied a market share of 14 percent. The market size of telecommunications in Russia reached over 1.8 trillion Russian rubles in 2022. Pay television in RussiaOver 46 billion Russians were subscribed to pay TV, or television services offered on a subscription basis for a fee in 2024. During the COVID-19 lockdown in March and April 2020, several pay TV providers, including Tricolor, Rostelecom, and ER Telecom offered free access to their content to consumers.Tricolor in RussiaTricolor, formerly Tricolor TV, also known as JSC National Satellite Company, was founded in 2005 in Saint Petersburg and has the largest premium TV subscriber count in Russia. Started as a satellite provider, it expanded its range of digital services to other entertainment media, such as online video, and electronic devices. For instance, the company offers a package allowing to use pay TV services not only from a TV set, but also on smartphones and tablets. In 2019, Tricolor launched a smart home service for consumers to manage their gadgets from a smart TV or an app.

俄罗斯电信巨头俄罗斯电信公司在2023年的付费电视市场占有率中占据首位，其收入占总收入的比例高达40%。相较之下，Tricolor TV的市场份额为14%。2022年，俄罗斯电信市场规模超过1.8万亿俄罗斯卢布。至2024年，俄罗斯付费电视用户超过46亿。在2020年3月和4月的COVID-19封锁期间，包括Tricolor、俄罗斯电信和ER电信在内的多家付费电视提供商向消费者免费提供其内容。俄罗斯Tricolor（原Tricolor TV，亦称圣彼得堡国家卫星通信公司）成立于2005年，拥有俄罗斯最大的高端电视订阅用户群体。始于卫星服务提供商，该公司将其数字服务范围扩展至其他娱乐媒体，如在线视频和电子设备。例如，该公司提供了一种套餐，允许用户不仅可以从电视上使用付费电视服务，还可以在智能手机和平板电脑上使用。2019年，Tricolor推出了一项智能家居服务，允许消费者通过智能电视或应用程序管理他们的智能设备。