eCommerce Benchmark KPIs: Hobby & Leisure in Thailand

In 2023, next to an add-to-cart rate of 10.5%, a cart abandonment rate of 78.4%, and a conversion rate of 2.3%, the eCommerce Benchmark KPIs for Hobby & Leisure in Thailand also consist of an AOV of US$69.9, a discount rate of 9.6%, and a return rate of 2.9%.

于2023年，泰国休闲娱乐类电子商务基准关键绩效指标（KPIs）除却10.5%的加入购物车比率、78.4%的购物车放弃率以及2.3%的转化率之外，亦包括平均订单价值（AOV）为69.9美元、折扣率为9.6%以及退货率为2.9%。