THE CONCEPT OF IDEOLOGICAL THREATS IN THE SOCIAL MEDIA SPACE AND ITS EVOLUTION

This scientific thesis examines the theoretical foundations and evolution of the concept of ideological threats in the social media space in modern conditions. The rapid development of digital communication systems has led to platforms such as Facebook, X (Twitter), and TikTok becoming important tools not only for information exchange but also for ideological influence. The transformation of traditional propaganda into digital propaganda through disinformation, manipulative content, algorithmic control, and the "echo chamber" effect is demonstrated. The process of social media space becoming an arena for ideological confrontation is analyzed using the example of the COVID-19 infodemic and the 2022 Russian-Ukrainian information war. The impact of ideological threats on national security, social stability, and the minds of young people is revealed, and mechanisms to combat them are discussed.