Programmatic buying functions being outsourced worldwide 2020

In 2020, many organizations worldwide were working with partner or were considering to work with a partner to execute key functions of programmatic buying. For instance, 34 percent of organizations responding to a 2020 survey executed data management with a partner, whilst 31 percent of respondents considered to do it with a partner.

在2020年，全球众多组织机构正与合作伙伴携手合作，或正考虑与合作伙伴共同执行程序化购买的关键职能。例如，在一份2020年的调查中，34%的受访组织选择与合作伙伴共同执行数据管理，而31%的受访者表示有意与合作伙伴共同进行这一活动。