快手榜单数据
收藏浙江省数据知识产权登记平台2024-05-14 更新2024-05-18 收录
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资源简介:
快手榜单数据,通过监测快手平台上自有媒体账号、竞品账号、投放媒体账号,实时获取账号多维数据进行分析,根据不同场景的需要,自动生成传播分析报告。
为企业融媒体变现提供专有渠道;为品牌主提供产品销售渠道;为媒体主提供选品渠道;为品牌主选KOL提供数据支撑;为广电机构提供收视/收听数据。基于中科网联自研的融媒体大数据评价体系,对快手平台的媒体账号进行传播力监测,对单篇文章的传播情况进行全程监控,详细列举作品在快手平台的传播情况,实时查看互动数与传播的差距,综合测量账号运营权重,提供不同类型的数据指标对比,帮助内容发布者直观感知不足,优化内容,提升传播影响力。
快手平台指数计算规则:
1、N1=Ln(原始数据+1),Nx=Ln(原始数据+1),x=N1*权重+…Nx*权重
2、快手权重计算:
X=Ln(粉丝数+1)*0.1+Ln(点赞数+1)*0.1+Ln(评论数+1)*0.1+Ln(发文数+1)*0.3+Ln(播放数+1)*0.4
3、新媒体指数=X*X*10 取整
备注:将各指标项原始数据的值加1之后,求取以e为底的对数,再将得到的对数乘以相应的权重,各个对数乘以权重之后再加和得到X, X*X*10后取整,即为最终指数。
Kuaishou Ranking Data: By monitoring in-house media accounts, competitor accounts and advertising media accounts on the Kuaishou platform, it acquires and analyzes multi-dimensional data of these accounts in real time, and automatically generates communication analysis reports according to the needs of different scenarios.
It provides exclusive channels for enterprise media integration monetization, product sales channels for brand owners, product selection channels for media owners, data support for brand owners when selecting KOLs, and viewing/listening data for radio and television institutions.
Based on the self-developed big data evaluation system for media integration by Zhongke Wanglian, it monitors the communication influence of media accounts on the Kuaishou platform, conducts full-process monitoring of the communication status of single articles, details the communication performance of works on the Kuaishou platform, checks the gap between interaction volume and communication reach in real time, comprehensively measures the operational weight of accounts, provides comparisons of different types of data indicators, and helps content publishers intuitively perceive shortcomings, optimize content and enhance communication influence.
Kuaishou Platform Index Calculation Rules:
1. N1 = Ln(original data + 1), Nx = Ln(original data + 1), X = N1 * weight + … + Nx * weight
2. Kuaishou Weight Calculation: X = Ln(follower count + 1) * 0.1 + Ln(like count + 1) * 0.1 + Ln(comment count + 1) * 0.1 + Ln(article publication count + 1) * 0.3 + Ln(play count + 1) * 0.4
3. New Media Index = X * X * 10, rounded to integer
Note: After adding 1 to the original value of each indicator, calculate the natural logarithm with base e of the result, multiply each obtained logarithm by its corresponding weight, sum all the weighted logarithms to obtain X, then compute X * X * 10 and round to an integer as the final index.
提供机构:
中科网联数据科技有限公司
创建时间:
2024-04-02
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