TV Shows & Movies Share of Audience Engagement (Share of Voice)

What this data set is:
Top content Share of Voice (SOV) describes the percentage of engagement each title generated vs all other media content in the US (shows and movies).

Data Detail:
This report contains a list of all titles with their associated SOV percentage (%) for yesterday. The long tail of this report (titles with below 0.1% SOV) will be rolled up for ease of reading into one row.

Methodology:
Diesel Labs is a data curation company that specializes in deriving insights from the major social and video platforms to help researchers and analysts understand what topics are the most important and why. This report includes data from X / Twitter and is based on organic Tweets about the title(s) in question.

Application guidance / ideas:
This report can be used in conjunction with other forms of data (viewership hours, ratings, audience attention) to understand not just the volume of engagement but the relative share based on what is happening across the entertainment landscape.

About Diesel Labs:
Diesel Labs measures audience engagement with content across all major social and video platforms - curating, organizing and analyzing the vast unstructured data and readying it for seamless integration into business intelligence tools, reporting and even generative AI models.