Quantitative and Qualitative Longitudinal Public Opinion Survey Research on Salmon and Alaska, including Values, Tradeoffs and Preferences. 2013-2015. Statewide for Alaska.

Statewide survey research conducted over three years in Alaska. Surveying Alaskans on values, preferences and tradeoffs related to Alaska wild salmon. Intersects with economics, communications, natural resource development, marketing and indigenous/Alaska Native fields of study. The purpose of the data was to assess feasibility of and test effectiveness of a concept to create "a non-partisan effort to bring together diverse Alaskans to sustain Alaska's wild salmon for its economic, social, cultural and ecological values." Research was conducted using telephone and online panel surveys, with questionnaire and MaxDiff methodologies. The survey instrument in year 1 (of 3 years of research) was developed following administration of 12 in-person focus groups in regions around Alaska. Research was conducted by DHM Research on behalf of The Salmon Project. Data in tabbed/.csv format.