Institutional advertising

Investments made in institutional advertising (national and international campaigns). The management of the institutional advertising of the Madrid City Council and its Autonomous Organisms is carried out by media agencies contracted for this purpose through a tender procedure. The data collects: Total amount executed per unit (Government Areas/OO.AA./Municipal Companies) Campaigns of each unit and their amount. Disaggregated campaigns by means and support and their amount. You can find more information about this data on the Transparency Portal > Institutional advertising.