Annual Halloween expenditure in the United States 2005-2024

Last year, consumers in the United States expected to spend an all-time high of 12.2 billion U.S. dollars for the Halloween season. In 2024, however, U.S. shoppers were expected to spend about half a billion less. In fact, average spending per person was expected to drop by nearly five dollars when compared to the previous year. Shopping on All Hallows’ EveFrom terrifying jack-o’-lanterns and skeleton props to chilling face makeup and treats, there are various items commonly purchased by consumers during the Halloween season. In 2024, Americans were expected to spend a total of nearly four billion U.S. dollars on costumes and outfits alone. Another three and a half billion U.S. dollars was projected to be spent on candy. Trick-or-treat!In 2024, over seven in 10 surveyed individuals in the United States said they would be celebrating Halloween, whether it is in the form of dressing up for a themed party or going out at night to trick-or-treat on or around October 31. When trick-or-treating at night, one never knows what treats one might get (e.g., licorice, chocolate, or maybe even money). But the households that do not offer anything to trick-or-treating souls can sometimes expect mischief to occur on their property.

去年度，美国消费者对于万圣节季度的消费预期达到了前所未有的12.2亿美元。然而，在2024年，预计美国购物者的消费将减少5亿美元左右。实际上，与上一年相比，人均消费预计将下降近5美元。在万圣节前夕，从令人毛骨悚然的南瓜灯和骨架道具，到令人不寒而栗的面部化妆和糖果，消费者们通常会购买各种商品。2024年，美国人预计在服装和服饰上的总消费将接近40亿美元。另外，预计还将有35亿美元用于购买糖果。‘不给糖就捣蛋’！2024年，超过七成的受访美国民众表示他们将会庆祝万圣节，不论是以主题派对的形式装扮，还是于10月31日晚外出进行‘不给糖就捣蛋’的活动。在夜晚进行‘不给糖就捣蛋’时，人们永远无法预知自己可能会得到什么礼物（例如，甘草、巧克力，甚至可能是金钱）。但那些不对‘不给糖就捣蛋’的孩子提供糖果的家庭，有时可能会在自己的财产上遭遇恶作剧。