eCommerce Benchmark KPIs: Homeware in Turkey

In 2023, next to an add-to-cart rate of 12.7%, a cart abandonment rate of 79.7%, and a conversion rate of 2.6%, the eCommerce Benchmark KPIs for Homeware in Turkey also consist of an AOV of US$61.7, a discount rate of 10.5%, and a return rate of 4.6%.

在2023年，土耳其家居用品电商领域的基准关键绩效指标（KPIs）显示，除12.7%的加入购物车率、79.7%的购物车放弃率以及2.6%的转化率之外，还包括平均订单价值（AOV）为61.7美元、折扣率为10.5%以及退货率为4.6%。