Breakdown of U.S. online ad revenue 2023, by format

In 2023, roughly 40 percent of online ad revenue in the United States was generated through search advertising. Slightly less a third of the revenue came from digital static display ads that year. Digital advertising in the United States In 2023, online advertising in the United States generated a total revenue of about 2225 billion U.S. dollars. U.S. internet ad revenue has been increasing steadily since 2009 and in the last measured year by about seven percent compared to 2022. Search was the most invested-in digital ad format, commanding 40 percent of the market, followed by display with 30 percent, and video with 23 percent. Audio was the fastest growing digital ad format, at 21 percent year-on-year, however with a market share of three percent. Mobile's king Out of 210 billion dollars revenue generated by digital advertising in 2022, roughly three quarters came from mobile ads. The exactly split between mobile and desktop revenues was 154 billion to 56 billion in 2022. The share generated by mobile has been increasing year on year for the last decade, as has the share of digital in total advertising spending.

于2023年，美国在线广告收入中约有40%是通过搜索引擎广告产生的。当年，收入中略少于三分之一的份额来源于数字静态展示广告。在2023年，美国数字广告实现了约2225亿美元的总收入。自2009年以来，美国互联网广告收入持续稳步增长，在最后测量的年份，与2022年相比增长了约7%。搜索是投入最多的数字广告格式，占据了市场的40%，其次是展示广告，占30%，视频广告占23%。音频是增长最快的数字广告格式，年增长率达到21%，然而其市场份额仅为3%。在2022年，由数字广告产生的2100亿美元收入中，大约四分之三来自移动广告。在2022年，移动广告与桌面广告的收入恰好分为1540亿美元与560亿美元。在过去十年中，移动广告份额以及数字广告在总广告支出中的份额均呈逐年增长之势。