A AI and Eye Tracking Reveal Design Elements’ Impact on E-Magazine Reader Engagement

This data are part of the published research in a top-tier Education Sciences journal (Q1), entitled: "A AI and Eye Tracking Reveal Design Elements’ Impact on E-Magazine Reader Engagement". This research has been conducted by combining different technologies: webcam eye tracking tested on Oxford Business College (n=144) and AI Eye tracking/EEG neuromarketing software which predicts human behaviour (n=180.000).