Global Apple watch users/installed base 2015-2020

The number of Apple Watch users worldwide reached over a 100 million mark in the year 2020. Growth in the number of users from 2015 may not appear steady but continues to accelerate in terms of adoption rates. The Apple Watch market share continues to hold a dominant position in 2020 as the wearables shipments grow.The Apple Watch has a great appeal across all genders, age groups, and social statuses as it doubles up as a fitness tracker with Apple's Fitness+ services.

全球范围内，Apple Watch的用户数量在2020年已超过一亿大关。尽管自2015年以来用户数量的增长可能看似不稳定，但其采用率却在持续加速。在2020年，Apple Watch的市场份额持续占据主导地位，随着可穿戴设备的出货量增长。Apple Watch凭借其兼具健身追踪器功能及Apple的Fitness+服务，对男女老少各阶层的社会群体均具有极大的吸引力。