The increasing intention of pro-environmental behavior in the leisure destination-Asia Pacific Journal of Tourism Research

The study selected tourists of Zhangjiajie National Forest Park, China as a typical case to demonstrate how perceived eco-friendship evaluation of destination information and tourist emotions influence tourists' pro-environmental behaviour. 568 tourists were used to empirically investigate the UNAM model.本研究以中国张家界国家森林公园的游客为典型研究案例，旨在阐明目的地信息的感知生态友好度评价及游客情绪对游客亲环境行为的作用路径。本研究共收集568份游客有效样本，对UNAM模型进行实证检验。