Analysis of the coverage and discourse of the Sustainable Development Goals and the 2030 Agenda in the Spanish digital press (2015-2022)

Introduction: This research offers a longitudinal view of the coverage, as well as the main characteristics of the discourse on the SDGs and the United Nations 2030 Agenda, after analysing the ten digital newspapers with the highest readership in Spain. Methodology: A quantitative and descriptive approach of the news items that mention this topic was carried out, followed by an interpretative analysis of the content of the full texts and, finally, a semantic analysis and text mining. Results: It is observed that the number of news items mentioning this issue has increased by more than 1000%, setting 2020 as a turning point from which the coverage of this issue has become generalised in the media agenda. Despite this increase, news content featuring the SDGs and the 2030 Agenda has been decreasing to minimum levels. In terms of discourse, the results reveal that the terms most associated with 'SDG_2030Agenda' are 'UN', 'government', 'policies' and 'country'. The first three also appear in the associative analysis. In addition, four thematic groups are identified with terms that relate to: 'Global issues', 'UN', 'Institutional' and 'SDG Goals and Targets' Discussion: The data show that, despite the increase in the number of news items, the prominence of this initiative has been inversely proportional. Conclusions: Content about the UN plan gives greater prominence to compliance by governments and institutions than to the content of the goals themselves.引言：本研究以西班牙发行量最高的十家数字报纸为分析样本，对可持续发展目标（Sustainable Development Goals，SDGs）与联合国2030年议程相关报道的传播情况，以及相关话语的核心特征展开了纵向视角的考察。 研究方法：本研究首先采用定量与描述性分析方法对提及该主题的新闻报道进行梳理，随后对完整文本内容开展阐释性分析，最终完成语义分析与文本挖掘工作。 研究结果：研究发现，提及该议题的新闻报道数量增长超1000%，并以2020年为转折点，自此该议题的报道在媒体议程中实现了普及化。尽管报道总量有所提升，但聚焦可持续发展目标与2030年议程的新闻内容占比却持续下滑至最低水平。话语分析结果显示，与"SDG_2030Agenda"关联度最高的词汇依次为"联合国（United Nations，UN）"、"政府"、"政策"与"国家"，其中前三者同样出现在关联分析结果中。此外，本研究识别出四大主题集群，其关联词汇分别对应"全球议题"、"联合国"、"制度体系"以及"可持续发展目标与具体任务"。 讨论：分析数据表明，尽管相关新闻报道的总量有所提升，但该倡议在媒体中的受重视程度却与之呈反比关系。 结论：相较于可持续发展目标本身的内容，联合国2030年议程相关报道更侧重于强调各国政府与相关机构的履约情况。