Share of international luxury tourists Thailand 2023, by travel frequency

According to a survey conducted in Thailand in 2023, a share of 39.96 percent of international luxury tourists visited Thailand for the first time. In contrast, 30.58 percent of high-end travelers have come to the Southeast Asian country already five times or more.

根据2023年在泰国进行的一项调查，39.96%的国际豪华游客是首次访问泰国。相较之下，30.58%的高端旅行者已多次（五次或以上）造访东南亚的这一国度。