Demographic characteristics of CCM survey respondents (N = 6665), unweighted and weighted responses based on 2006 census data.

CCM, Canadian Consumer Monitor.*Responses were weighted according to the 2006 census data by age, sex, and province for those aged 20–69 and exclude Northern Canada.†Data on household income was collected only in the 2nd survey, where the number of respondents was 5,494.‡Includes occupations in management, business, finance, administrative, natural and applied sciences, health, social science, education, government service, religion, art, culture, recreation and sport.§Includes occupations in sales, service, trades, transport and equipment operators, primary industry, and processing, manufacturing and utilities.