Survey on the brand vs. price awareness for sportswear in Germany 2013-2020

This graph illustrates the results of a survey concerning the brand and price awareness when buying sportswear in Germany from 2013 to 2020. During the 2020 survey period it was found that 36.7 percent of the German-speaking population aged 14 years and older stated that for them the brand was a more important factor than the price.

本图表展示了2013年至2020年间德国消费者在购买运动服饰时对品牌及价格认知度的调查结果。在2020年的调查期间，发现36.7%的14岁及以上的德语母语者表示，对他们而言，品牌因素相较于价格更为重要。