Opinion on shopping with Amazon in the United Kingdom (UK) 2019

Amazon started its life as an online bookseller in a Seattle garage, as the lore goes. But by now it has become the online retailer of nearly everything, active in many geographical markets and delivering to many other locations. While the retailer’s success story is often accompanied by the criticism of Amazon and its CEO Jeff Bezos, consumer attitudes towards Amazon reflect this only to a small degree. UK consumers happy with Amazon As seen in the present statistic, this was apparent in a survey conducted with UK shoppers in 2019. According to the results of the study, nearly half of respondents said they had no problems with Amazon, while more than a quarter expressed that they actually loved Amazon. Only a tiny fraction, at about nine percent, felt guilty when they purchased goods from the retailer. Amazon as a fashion retailer The same study also revealed that Amazon was popular among shoppers as an online platform for fashion items. Ranking ahead of some of the UK’s leading online-only clothing brands such as ASOS, Boohoo, and Farfetched, Amazon was picked as a go-to retailer by fashion shoppers in the UK. ASOS, which has over 20 million active users worldwide came right after Amazon, with only 12 percent of those surveyed citing it as their favorite online clothing shop.

亚马逊初创于西雅图一间车库，作为一家在线书店，其传说源远流长。然而，时至今日，它已成为涵盖几乎所有在线零售商品的在线零售商，活跃于众多地理市场，并向众多其他地区提供配送服务。尽管亚马逊及其首席执行官杰夫·贝索斯的成功故事常伴随着批评之声，但消费者对亚马逊的态度仅在一定程度上反映了这一点。英国消费者对亚马逊的满意之情，如在2019年对英国购物者进行的一项调查中所见，显而易见。根据研究结果显示，近半数受访者表示他们对亚马逊并无任何问题，超过四分之一的人甚至表示他们深爱亚马逊。仅有极少数人，大约九个百分点，在从该零售商购买商品时感到愧疚。作为时尚商品的在线平台，亚马逊同样受到购物者的欢迎。在排名中，亚马逊超过了英国一些领先的纯在线服装品牌，如ASOS、Boohoo和Farfetched，成为英国时尚购物者的首选零售商。拥有超过2000万全球活跃用户的ASOS紧随其后，仅有12%的受访者将其视为他们最喜欢的在线服装店。