Popularity of various video platform types using connected TV in Europe 2022

Subscription video-on-demand (SVOD) services were most popular among viewers of connected TV within the European countries France, the UK, Germany, Italy, Spain, and the Netherlands, according to a consumer insight from FreeWheel in collaboration with Happydemics: ‘Connected Viewers, All eyes on Streaming’, March 2022. SVOD was only more popular than broadcaster video-on-demand (BVOD) by a small margin, however, with BVOD's popularity having grown by nearly 13 points from the previous year. Ad-supported video-on-demand (AVOD) grew in popularity nearly equally as much, increasing by 12 percentage points from the year prior.

根据FreeWheel与Happydemics合作发布的消费者洞察报告《联机观众，全视角聚焦流媒体》，2022年3月，订阅式视频点播（SVOD）服务在欧洲国家法国、英国、德国、意大利、西班牙和荷兰的联机电视观众中最为流行。SVOD服务相较于广播视频点播（BVOD）仅略受欢迎，但BVOD的受欢迎程度较上一年增长了近13个百分点。与此同时，广告支持的视频点播（AVOD）亦呈现出相似的增长趋势，其受欢迎程度从去年增长了12个百分点。